Craig Bragg

Regional VP, Operations

In his current role, Craig supports operations and participates in development and execution of the national rehabilitation strategy. He enjoys working with data and statistical analytics to inform clinical, sales, and financial decision making.

After eight years of practicing physical therapy and managing a small inpatient rehabilitation unit, Craig helped to open a rehabilitation hospital in Lubbock Texas in 2008. The hospital joined Ernest Health in 2015, and Craig continued on as the hospital’s CEO until moving into a regional operations role within Ernest Health six years later.

I believe that people have the right to live at home. My passion is empowering our patients to exercise that freedom.

Craig earned a master’s degree in physical therapy from Texas Tech University Health Sciences Center in Lubbock, Texas.

When not working, Craig enjoys sports, digital art, backpacking, and traveling. His favorite past times are being a husband to his wife, Heather, and father to his two children.

Top 10%

Recognized in the Nation’s Top 10%

Ernest Health’s rehabilitation hospitals have been ranked by the Uniform Data System for Medical Rehabilitation (UDSMR), a non-for-profit corporation that was developed with support from the National Institute on Disability and Rehabilitation research, a component of the U.S. Department of Education. It ranks rehabilitation facilities based upon care that is patient-centered, effective, efficient, and timely.

Through UDSMR, our hospitals collaborate with our peers throughout the United States to share information and establish best practices for patients. This helps us elevate rehabilitative care for everyone across the United States.

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